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Jasmin Brand is President of DARBY JAMES, an experiential marketing agency and digital publisher dedicated to American cities and the people and brands that make them great. DARBY JAMES specializes in building continuous online and offline engagement using strategy, creative content, influencer management and strategic events.

Jasmin’s diverse clients have included: Dallas Convention & Visitors Bureau, City of Dallas, YMCA, Mockingbird Station, Watters Creek , Elfa, Greek Food Festival of Dallas, US Conference of Mayors, Paul Quinn College, UNT Dallas, and Austin College to name a few.

A former marketing executive with an extensive background in large scale campaigns, sales, strategy and consumer engagement, Jasmin is also passionate about creating and growing online communities. She also serves as a digital media consultant, collaborating with for profit and not profit companies around the country.

Jasmin graduated with a B.A. in Political Science and International Studies from Southern Methodist University. She completed her Master’s Degree in Education in 2011. She is a 2011 graduate of the Dallas Regional Chamber’s program, Leadership Dallas. In November 2011, Jasmin became the first ever recipient of the Young Professional Leadership ATHENA Award presented by the Dallas Regional Chamber and KPMG.

Her reputation as a city-wide influencer was further solidified when she created Beats By Her, an innovative branding and performance initiative for female independent artists in the summer of 2016. Since its inception, Beats By Her has provided extensive access and opportunities for Dallas’ talented female artists and has plans to expand to other cities in 2018.

With a goal to further expand and diversify DFW’s entrepreneurial landscape, Jasmin accepted an invitation in 2017 to serve as CEO for Launch DFW, an interactive digital media company on a mission to create, inspire, and support the future of startups, technology and business in North Texas.

Her duties include leading the digital media company’s marketing, editorial and outreach efforts.


  • How entrepreneurs can build engaged communities that thrive online and offline
  • Why businesses should also be publishers
  • Innovation, startup success and diversity
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