[smart_track_player url=”https://traffic.libsyn.com/secure/pathwaystosuccess/Susan_Vitale_Audio_Only.mp3″ title=”180: How to Refresh Your Brand | Susan Vitale | CMO at iCIMS” ]
As Chief Marketing Officer, Susan Vitale is responsible for the iCIMS brand and driving company growth. Vitale joined iCIMS in 2005 and has helped build iCIMS to become the world’s leading talent cloud company that empowers organizations to attract, engage, hire, and advance the right talent.
Actively involved in the HR technology community, Vitale regularly speaks on talent best practices and technology trends. She built her career at iCIMS and is a member of several mentorship groups that provide career advice to young professionals, as well as communities of women leaders. Vitale has twice been recognized as a Stevie Award winner for Women in Business, was included on the Marketing Hall of Femme, and is one NJBIZ’s Best 50 Women in Business. She holds a bachelor’s degree from Lehigh University.
On this episode, we discuss the iCIMS brand refresh journey.
– Branding vs Marketing vs PR
– How to discover your brand identity
– Keys to refreshing your brand
– Empathy and continuous innovation
To learn more about iCIMS and iCIMS’ Talent Cloud, a unified, AI-powered platform that empowers employers to attract, engage, hire, and advance the right talent that builds a diverse, winning workforce, visit www.icims.com
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